Photography & Design
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Huckberry Print Catalogs

Seasonal print catalogs for Huckberry.com

 
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Fall 2018

"Turn the wheel all the way to the right!"

Seconds earlier, there was a flurry of unprintable words set off by the fact that our rental car was tilted nearly perpendicular, about a foot from the edge of a coastal cliff. Luckily, we emerged unscathed—three cheers for 4-wheel drive. But what was clear right from the outset was that our adventure in the unfamiliar land of Cornwall, England, 5000+ miles from home, would be anything but predictable…

…we criss-crossed the wild landscape of Southwest England. From Bronze Age ritual sites, to abandoned 18th century tin mines, to cold-water surfing spots, and a trip on a 300-year old clipper ship. We even redeemed our right-hand driving skills with a vintage MG.

Lifestyle Photography, Art Direction, Layout, Pre-press
Studio Photography by Johnny Pfarr

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Alternate and back cover

 
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Summer 2018

"There's water in the boat, help me get it out?"

With no idea what that entails, we agree, following our guide—a man named Wilds— into the skiff boat he built with his brother. Seconds later, we learn we're no help at all. Wild's method for getting water out is to cut fast and sharp turns with the skiff—essentially doing donuts on the water leaving us no job other than to hoot and holler.
Over the course of our 72 hours in the Lowcountry of South Carolina, we cruised around Charleston to meet hometown hero Rodney Scott, the tireless entrepreneur Brooks Reitz, and badass waterman-slash-walking encyclopedia Cyrus Buffum, plus countless others forging their own path in the Palmetto State.

Lifestyle Photography, Art Direction, Layout, Pre-press
Studio Photography by Johnny Pfarr
Cover and Additional Photography by Dylan Schmitz

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Fall 2017

For our latest adventure, we packed our favorite fall gear and headed east to Maine, a state that's a Huckberry blood brother of sorts: our Head of Brand Partnerships grew up in South Portland; our Director of Business Development went to school at Bowdoin; and our ambassador Nick LaVecchia lives in York. Equipped with their local intel, we set out to explore the Maine not found on postcards. What we found is that this new generation has a deep spirit of adventure and, like Maine's unofficial soft drink, plenty of moxie. Maine inhabits its people, not the other way around.

Lifestyle Photography, Art Direction, Layout, Retouching, Pre-press
Studio Photography by Johnny Pfarr
Additional Photography by Nick LaVecchia

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Spring 2017

"I know it's super last minute but I'm about to head out on a fast cruise down the Na Pali Coast if you want to join."

You can plan your vacation down to the last coconut porter, but nothing will ever bear local know-how. So when shark attack survivor and shark advocate Mike Coots texted us at 8AM with an invite to jet down Kauai's coast before we'd even met, we knew this was going to be the trip of a lifetime.
Also... Kelly Slater was there.

Lifestyle Photography, Art Direction, Layout, Retouching, Pre-press
Studio Photography by Johnny Pfarr
Video by Jeff Peterman and Chris Braun

 

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Fall 2016

If any season fully encapsulates the ethos and spirit of Huckberry, it's Fall. Our very first Fall issue follows Zach and Jonathan of the band Jamestown Revival, along with Huckberry ambassadors Charles Post and Meg Haywood-Sullivan, exploring the lush landscapes of the San Juan Islands. The catalog features Huckberry's top Fall product line-ups in apparel, gear, and home goods, and coincides with Jamestown Revival's promotion of their sophomore album The Education of a Wandering Man, set for release on Oct. 7th.

Lifestyle Photography, Art Direction, Layout, Retouching, Pre-press
Additional Photography by Meg-Haywood Sullivan
Studio Photography by Johnny Pfarr

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Winter 2016

For Huckberry’s third catalog we mixed up the format in favor of strong editorial content with a focus on people; customers, partners, and friends made along our 6-year journey from a 300 sq. foot office to now. Profiling everyone from Patrick Marleau of the San Jose Sharks, Jonathan Ward of ICON 4x4, photographer Chris Burkard, and Andy Fallshaw of Bellroy and Carryology, we set out to discover and share what makes the guys we’ve looked up to tick.

Lifestyle Photography, Art Direction, Layout, Retouching, Pre-press
Additional Photography by Brook James, James Exley, Nick LaVecchia
Studio photography by Johnny Pfarr and Myself

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