Photography & Design
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Huckberry Print Catalogs

Seasonal print catalogs for Huckberry.com

 
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Summer 2019

Beyond the palm trees and beaches, discover a few of the people and places shaping the future of the island.

You’ve seen the headlines. Devastation descended on the island of Puerto Rico with the back-to-back hurricanes of Irma and Maria. Before that, the news of mind-boggling government debt and an injured economy. Here in these pages, we have something else entirely… Nearly two years since Maria, many people stateside have expressed confusion on whether the island is ready for travelers. So as we brainstormed locations for this catalog, the jaw-dropping natural splendor and the generosity and strength of Puerto Rico’s residents echoed…

Role: Creative & Art Direction, Lifestyle Photography, Graphic Design
Studio Photography: Johnny Pfarr
Editor: Luis Cancel
Styling: Dane Vaughn and Jamie Caton
Producer: Evan Williams
Retouching: Ryan Murray

 
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Fall 2018

"Turn the wheel all the way to the right!"

Seconds earlier, there was a flurry of unprintable words set off by the fact that our rental car was tilted nearly perpendicular, about a foot from the edge of a coastal cliff. Luckily, we emerged unscathed—three cheers for 4-wheel drive. But what was clear right from the outset was that our adventure in the unfamiliar land of Cornwall, England, 5000+ miles from home, would be anything but predictable…

Role: Creative & Art Direction, Lifestyle Photography, Graphic Design
Studio Photography: Johnny Pfarr
Editor: Luis Cancel
Styling: Dane Vaughn and Jamie Caton
Producer: Evan Williams
Retouching: Ryan Murray

 
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Summer 2018

"There’s water in the boat, help me get it out?"

With no idea what that entails, we agree, following our guide—a man named Wilds— into the skiff boat he built with his brother. Seconds later, we learn we're no help at all.

Role: Creative & Art Direction, Lifestyle Photography, Graphic Design
Studio Photography: Johnny Pfarr
Editor: Luis Cancel
Styling: Dane Vaughn and Jamie Caton
Producer: Evan Williams
Retouching: Ryan Murray
Additional Photography: Dylan Schmitz

 
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Fall 2017

For our latest adventure, we packed our favorite fall gear and headed east to Maine, a state that's a Huckberry blood brother of sorts: our Head of Brand Partnerships grew up in South Portland; our Director of Business Development went to school at Bowdoin; and our ambassador Nick LaVecchia lives in York. Equipped with their local intel, we set out to explore the Maine not found on postcards. What we found is that this new generation has a deep spirit of adventure and, like Maine's unofficial soft drink, plenty of moxie. Maine inhabits its people, not the other way around.

Role: Creative & Art Direction, Lifestyle Photography, Graphic Design, Retouching
Studio Photography and Styling: Johnny Pfarr
Editor: Luis Cancel
Styling: Dane Vaughn
Producer: Evan Williams
Additional Photography: Nick LaVecchia

 
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Spring 2017

"I know it's super last minute but I'm about to head out on a fast cruise down the Na Pali Coast if you want to join."

You can plan your vacation down to the last coconut porter, but nothing will ever bear local know-how. So when shark attack survivor and shark advocate Mike Coots texted us at 8AM with an invite to jet down Kauai's coast before we'd even met, we knew this was going to be the trip of a lifetime.
Also... Kelly Slater was there.

Role: Creative & Art Direction, Lifestyle Photography, Graphic Design, Retouching
Studio Photography and Styling: Johnny Pfarr
Editor: Luis Cancel
Styling: Michael Belen
Video: Jeff Peterman & Chris Braun

 
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Spring 2017

If any season fully encapsulates the ethos and spirit of Huckberry, it's Fall. Our very first Fall issue follows Zach and Jonathan of the band Jamestown Revival, along with Huckberry ambassadors Charles Post and Meg Haywood-Sullivan, exploring the lush landscapes of the San Juan Islands. The catalog features Huckberry's top Fall product line-ups in apparel, gear, and home goods, and coincides with Jamestown Revival's promotion of their sophomore album The Education of a Wandering Man, set for release on Oct. 7th.

Role: Creative & Art Direction, Lifestyle Photography, Graphic Design, Retouching
Studio Photography and Styling: Johnny Pfarr
Editor: Luis Cancel
Additional Photography: Meg Haywood-Sullivan